Fujifilm’s medium-format camera is getting more lens options. On April 19, Fujifilm announced the Fujinon GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR lenses, along with an updated lens roadmap that ...

Today at its X Summit Prime 2021 event, Fujifilm announced the GFX 50SII, an update to the company’s existing 50-megapixel medium format camera, the GFX 50S, which currently sells for $5,499, meaning ...

Photography News: Fujifilm has finally unveiled full details of its 51.4MP GFX 50S Medium Format Mirrorless Camera, which will sell for $6,499; Along with the camera, Fujifilm has also officially ...

Fujifilm has revealed release dates for a trio of new cameras in its classically inspired retro digital lineup, as well as new lenses and other accessories. The news today from Fujifilm includes ...

Medium format is known for both image quality and bulk — but Fujifilm’s latest GFX series lens is the company’s lightest medium format lens yet, making camera-lens combos that are even lighter than ...

The Fujifilm GFX 50S makes medium format photography accessible to those previously put off by the size and weight of medium format system cameras. Sure the camera and lenses are still quite big, ...

We were first introduced to Fujifilm’s medium format GFX 50S camera back at Photokina 2016. It was a huge step for the company, jumping straight from APS-C to a medium format digital sensor, skipping ...

Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

When Fujifilm announced at Photokina 2016 it was to launch a mirrorless medium format camera - that is, a camera with a sensor larger than even a pro-spec DSLR - there was explosive excitement. Medium ...

The Fujifilm GFX 50S ($6,499.95) isn't the first affordable medium format camera, but its mirrorless design means it's more compact than the Pentax 645Z, which has been on the market for a few years.