Zoe Saldaña is trying to understand Gen Alpha. One of her favorite pop culture moments from 2025 was the hype around "6-7," ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...

Looking back on 2025 as the year winds up, we saw Gen Z and Gen Alpha slang evolving fast, often shaped by popular social ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

Zoe Saldaña is putting all her efforts into understanding Gen Alpha, especially their language that has drastically ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers at Attest conducted a nationally ...

In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, particularly for the Gen Z parent that is shifting toward a more active ...

Alpha to strive for a developed India, emphasizing hard work and discipline during Veer Bal Diwas celebrations in Delhi.

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what it could mean for other older generations.