Gemini is separating itself from ChatGPT, its biggest competitor, as it fends off accusations of planning to roll out ads.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Editor’s Note: Derek Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern’s Kellogg School of Management. The opinions expressed in this commentary ...

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found. The company has publicly ...