Google could avoid ad agencies when it sold only search advertising, where it is dominant. But now that it has a wider set of products in more areas including social media and virtual reality it finds ...

Despite the negative online punditry, Google's "Dear Sydney" is scoring well among Olympics ads so far, according to the ad testing firm System1.

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

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