Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape ...
When Google Vids first launched, it promised to be the "Docs, Sheets, and Slides" of video creation—a collaborative, ...
The Advertising Standards Authority said consumers had been misled about the number of rooms available at the cheapest prices ...
However, a new paper I co-authored offers experimental evidence that this ease may come at a cost: When people rely on large language models to summarize information on a topic for them, they tend to ...
The use of generative AI in search is on the rise and has profound implications for search engines like Google, as well as ...
Silicon Valley has increasingly pointed at rapid digital changes to blunt government efforts to rein in its power.
The ASA ruled that Booking.com, Accor, Travelodge and Hilton all misled consumers over the number of rooms available at the cheapest prices.
Ads Advisor functions as an AI partner within the Google Ads platform. Analyzes data and business context of campaigns to ...
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...
Since ChatGPT came out three years ago, there has been no shortage of tech companies whose businesses some see as potential ...
New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...