Teresa Ribera, the European Union’s competition chief, said regulators are examining a “serious” offer from Google to fix alleged antitrust violations linked to its ad tech business that sparked a ...
Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...
Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...
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