Teresa Ribera, the European Union’s competition chief, said regulators are examining a “serious” offer from Google to fix alleged antitrust violations linked to its ad tech business that sparked a ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Alphabets Google is preparing for a critical moment in its long-running legal battle with the U.S. Department of Justice, as a federal court has moved the companys final plea to avoid a breakup of its ...

Google announced major changes to its advertising services on Friday, just a day after the European Commission opened a new digital competition probe into the company, according to France 24. The move ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...