Teresa Ribera, the European Union’s competition chief, said regulators are examining a “serious” offer from Google to fix alleged antitrust violations linked to its ad tech business that sparked a ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...

A former Google engineer has revealed why he walked away from a decade-long career at one of the world’s biggest tech companies to start over in Japan. In an as-told-to essay published by Business ...

Nearly a decade has passed since Safiya Noble googled "Black girls" and found the search results were mostly pornographic - a ...

The U.S. Justice Department is expected to file a lawsuit against Alphabet Inc's Google , possibly asking a court to break up ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

The results announced on Thursday show Google is still having trouble navigating a technological transition driving more online activity on to smartphones and tablets. Those devices pose a challenge ...

As several states move to ban sweeps casinos, Google announced the games' dual-currency system falls outside its social gaming ad policy.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...