Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Google ‘s gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in “intelligent display advertising.” Yep — that ...

Google has updated its advertising policy to allow cryptocurrency wallets to advertise globally for the first time, as long as advertisers comply with local laws and regulations. Google GOOG is ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Despite the offer, the company said it still disagrees with the European Commission’s September decision and plans to appeal.