Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Some MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all ...

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Authority Engine, the category-defining firm behind AI Authority Engineering, announces the launch of its AI Ads ...

It’s been another bumper year for The Drum’s creative section, with our Ad of the Day series alone raking in nearly a million ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...