Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

Bay Area commuters looked skyward Tuesday morning as a gleaming white zeppelin drifted over San Francisco and the Golden Gate ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

While Google did attempt to compromise, none of its formal response to the commission outlines any breakup of the business.

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...