Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

Bay Area commuters looked skyward Tuesday morning as a gleaming white zeppelin drifted over San Francisco and the Golden Gate ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

While Google did attempt to compromise, none of its formal response to the commission outlines any breakup of the business.

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...