Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

A final plea by Alphabet'​s Google to avoid a ‌breakup of its advertising technology business in a ‌U.S. court has been moved ...

What better way to promote one AI feature than with another? That seems to be the line of thinking over at Google after the ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Alphabet's Google submitted remedies to the European Commission after the bloc's 2.95 billion euros ($3.42 billion) fine over the dominance of the company's advertising technology business, but ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

LONDON (AP) — Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ad-tech business, but they don't include breaking up the ...

Advertisers report Google's AI Max for Search is underperforming, with costs up to 90% higher than traditional methods, ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Investing.com -- Google has submitted remedies to the European Commission following a €2.95 billion ($3.42 billion) fine over ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...