Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Just like sponsored cards that appear in any normal Google Search results, ads are reportedly starting to creep into ...

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new ...

Despite facing reforms in the search ruling, Google escaped harsher penalties, a result widely viewed as a light reprimand.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

Google AI Mode ads are rolling out, bringing sponsored results as the "answer engine" shifts from test feature to monetized ...

Les premières campagnes optimisées aux États-Unis ont débouché sur des ROAS et des recettes en forte augmentation.

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Closing arguments for the Google trial were previously scheduled for Wednesday, according to a notice from U.S. District ...

Dans un écosystème numérique ultra-concurrentiel, investir dans une campagne Google Ads efficace reste un levier efficace ...