Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...