Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

In this week’s edition of The Prototype we look at the biggest tech breakthroughs of 2025–and the year’s best music.

The photograph says everything you need to know about Silicon Valley's new playbook. On one side stands Cristiano Ronaldo, ...

Quantum computing is a promising field with massive long-term potential, but it is still in its early commercialization phase ...

We finally have the technology to present users with a chronological list of content. They said it couldn't be done.

OpenAI will reportedly base the model on a new architecture. The company’s current flagship real-time audio model, ...

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

The Mets have already made a calculated chess move by filling their designated hitter void with Jorge Polanco, but the […] ...