Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

In this article, we will take a look at 16 free and low-cost alternatives to Google Analytics 4. If you want to skip our detailed analysis, you can directly go to 5 Google Analytics 4 Alternatives: ...