Today on Variant, we review the Marvel Legends X-Men and Avengers Endgame BaF Waves! Special thanks to Hasbro for send the ...

Blokees' latest cinematic-based toy for Megatron is based on the appearance of the Decepticon leader in the third live-action ...

New Star Wars reissues are here from Hasbro including some popular Gaming Greats releases like Battlefront II General ...

Starting in the 1960s, he collaborated on the designs of classic toys like Mouse Trap, Toss Across and Mr. Machine.

This year's trending toys include product collaborations with hit movies "KPop Demon Hunters" and "Wicked: For Good." ...

Hiya Toys has announced that it is reinforcing the ranks of Cobra with its next G.I. Joe Exquisite Mini action figure release ...

Barbie existed for two years before her companion Ken hit the scene. He's great at doing stuff, and he was Kenough to be the ...

The new figure brings to life the Mark III suit from the first Iron Man film, where Tony Stark had to go to head to head with ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Star Wars collectors have two interesting product drops to consider today from Funko and Hasbro. It starts with the Star Wars ...

Hasbro has unveiled the Transformers Timelines Optimus Prime and Starscream action figure set which reimagines the enemies in ...

Action figures have evolved from children’s toys into mainstream collectible assets. Franchise universes, anime culture, and technological advancements continue to fuel consumer engagement. Between ...