Friendship Is Magic is officially getting a sequel six years after its series finale — but there's a twist. Twilight Sparkle, ...

Labubu has powered monster growth for Chinese toymaker Pop Mart and tapped into China's newfound branding power that could ...

Comprehensive overview of Hasbro and recent disclosures involving public officials, institutional activity, segment ...

To celebrate Disneyland Resort's 70th anniversary, the fast food chain is rolling out the royal carpet for Happy Meal-sized ...

New research from the Toy Retailers Association has unveiled what the top five most popular trinkets have been each year over ...

Starting in the 1960s, he collaborated on the designs of classic toys like Mouse Trap, Toss Across and Mr. Machine.

Action figures have evolved from children’s toys into mainstream collectible assets. Franchise universes, anime culture, and technological advancements continue to fuel consumer engagement. Between ...

The toy oven, which allows kids to bake treats including cakes and cookies safely at home, has been brought back by Just Play ...

As tariffs and consumer caution dampen prospects for the toy market this holiday season, the Labubu phenomenon has helped drive a rise in mystery and blind box sales.

Mystery packaging hides the specific toy inside. They appeal to customers because of their affordability and addictive ...

The Easy-Bake Oven has made a nostalgic return just in time for the holidays, but demand has been so high that it’s already ...

No one was ready for the staggering success of the Netflix movie. But the Minneapolis-based retailer quickly responded with ...