Barbie was officially born on March 9, 1959, when she launched at the American Toy Fair in New York City. Mattel’s co-creator, Ruth Handler, became inspired to create a 3D doll that could inspire ...

Mattel has revealed Barbie’s new role model dolls in honour of Women’s History Month. The iconic doll brand has announced that it will be adding a few new dolls to its Role Models collection to ...

The Barbie Career of the Year Judge Doll is available in four styles. All rise for Judge Barbie! Barbie announced the latest addition to its collection of more than 200 career dolls, and the ...

Barbie is expanding its world yet again. On July 22, two new Barbies are being brought to life at Mattel: a blind Barbie and a Black Barbie with Down syndrome. Both of these dolls join the Fashionista ...

Less than a month after signing a toy deal with Netflix, Mattel has already shown off its KPop Demon Hunters Barbie-style ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

If you played with Barbies growing up, you likely had one doll that was always the experiment — the "weird" Barbie — covered in marker and makeup, with a choppy haricut and mismatched clothing. Though ...

Toy company Mattel has announced a new, limited-edition doll modeled after Kate McKinnon's "Weird Barbie" character in Greta Gerwig's summer blockbuster "Barbie." The toy features a bright pink dress ...

NEW YORK (AP) — “Barbie” may soon be joined by another Mattel doll on the big screen. The toy company is developing a live-action film based on its American Girl doll line, Mattel announced Wednesday.