E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Roblox is one of the world’s most popular kids’ games, but lawsuits around the country allege predators are hiding in plain sight.

Get free coin boosts, new products on your shelves, and more by redeeming Japanese Supermarket Simulator codes.

The US state of Tennessee is taking online gaming platform Roblox to court. State attorneys claim the platform is putting ...

Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, ...

Every year, we turn to a panel of trusted analysts to ask them what they expect to see in the industry in the year ahead, and ...

A Russian ban on U.S. gaming platform Roblox has fueled debate among some children and parents about censorship and the ...

Christmas is two days away! We rounded up a list of gift cards from Apple, Nike, Spotify, StubHub, Sephora, PlayStation and ...

Between shortform and livestreaming taking off and AI changing everything, here are the biggest trends in the creator economy ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

A smartphone gives your child some independence, whether that’s talking to their friends, using apps they want to use, or ...