A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

In April 2017, Paul Taylor was appointed executive director of FoodShare, a non-profit in Toronto that hosts community markets, sells affordable produce boxes, and organizes school nutrition programs.

Jacob Beau is bringing clarity to the complex world of digital marketing. As the founder of CONCEPT, a Meta-preferred agency with offices in San Francisco, Santa Cruz, and Raleigh, Beau has emerged as ...

SmartFinds Marketing and Our Sales Coach bring CEOs together for a powerful discussion on data-driven growth and sales alignment.