See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

It’s likely you’ve heard of the Pareto principle (maybe even while reading my tips on how to be more productive at work or study more effectively). But do you really know what the Pareto principle is?

Q. I currently keep a static to-do list, and I would like to update it to be more dynamic. Do you have any advice? A. Microsoft Excel is best known for crunching numbers, but it’s also a powerful tool ...

Imagine opening Excel and no longer needing to wrestle with complex formulas or spend hours manually analyzing data. What if you could simply type a question, like “What are the top-performing ...

Walking just 7,000 steps per day can lower a person’s risk of certain health issues, according to a new study. “While the 10,000-step goal is widely known, it lacks a solid evidence base,” says Borja ...

There's a shifting focus to high-value customers for casinos, maximizing win per visit rather than chasing volume. Prioritizing premium deals for affluent players enhances casino floor real estate ...

Spreadsheets have long been a cornerstone of data management, analysis, and reporting. But manually entering formulas and sorting through massive datasets can be time-consuming and error-prone. Enter ...

The gap between what Americans earn and how much they need to bring in to achieve a basic standard of living is growing, according to a new report. The analysis, from the Ludwig Institute for Shared ...

A year ago, I wrote a piece here about how people were really using gen AI. That article seemed to hit a note: It was popular, featured in viral posts, and the beautiful accompanying infographic has ...

A guide to the most promising opportunities. by Jeremy Korst, Stefano Puntoni and Olivier Toubia Among all the managerial functions, marketing is likely to be the one that’s most disrupted by ...

The escalation of Trump's trade war this week crushed the stock market and boosted recession calls. Uncertainty and fear are powerful motivators to take drastic measures, but it's important to not ...