The first step of any salesperson is to figure out who to pitch, but some of them are wasting time targeting the wrong prospective clients. That's the premise behind Node, a startup that says its ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When launching a business, many entrepreneurs want to dive straight into building the ...
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The Hidden Cost of Chasing Unqualified Leads — and How to Create a Stronger Sales Process
Every founder loves a full pipeline. But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth? Chasing unqualified leads ...
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