Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Amazon's incredibly profitable business may just be starting its long-term growth story amid the AI revolution.

If you want to know how Meta makes money, here's what investors need to understand about the company's core business model.

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The U.S. Chamber of Commerce is asking the Supreme Court to pause new California laws expected to require thousands of ...