A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

If you're planning to start a business in British Columbia, incorporating your company is the first step toward making it ...

Around 400,000 companies are born every year in the US. That's a lot of business owners fretting over names. But what's in a name? According to analytics service DataHero, a lot. Just take a look ...

"How do I register my business?" is one of the most commonly asked questions from new small business owners. What most new ...