After shifting its gaming strategy to focus more on games played on the TV, Netflix announced it’s acquiring Ready Player Me, ...

Netflix has acquired a startup that creates tools to create digital avatars that can be used across different games.

Ready Player Me’s tech will help players ‘carry their identities and fandom’ across Netflix’s games.

Netflix will soon let customers make their own customized gaming avatars through the acquisition of Ready Player Me, an avatar-creation platform.

Netflix plans to use Ready Player Me's technology to allow Netflix subscribers to carry their personalized personas and ...