In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...

A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good people—it was finding good ideas. Since then, when giving talks, ...

When you receive your credit card bill, you'll notice two different balances: the statement balance and the current balance. Conventional wisdom says that you should always pay off your statement ...