We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing because it gives me time to think,” she says. “You often don’t get ...

Whether you’re looking to start a business for the first time or scaling one you’ve been building for a while, it’s beneficial to have a clear idea of your next moves. What projects will you ...