A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

Along with the earnings results, Shell announced a new $3.5 billion stock buyback program to be carried out over the next three months. The company has now bought back more than $6 billion of its own ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

Valuing a company's brand name is a difficult task. It is usually calculated as the net present value of earnings that a specific brand is expected to generate in the future. Public companies in the U ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a ...

Coca-Cola enjoys huge popularity across the world. The company ranked third in Interbrand’s 2014 world’s most valuable brands list, with an estimated brand value of $81.6 billion. Coca-Cola places ...

20 September 2004 AMMAN -- Valuing a company's brand name is a difficult task. It is usually calculated as the net present value of earnings that a specific brand is expected to generate in the future ...