The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study ...

Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it’s only a matter of time before many businesses will need to consider online ...

NEW YORK — When several Yellow Pages publishers came up for sale recently, something interesting happened: Investors paid huge sums for them. The Yellow Pages, possibly the least glamorous backwater ...

More consumers searching for local services or merchants turn to search engines than Internet Yellow Pages, but those who use an online Yellow Pages are more likely to convert to buyers, at least in ...

In the U.S. there are an estimated 10 million small businesses yet only 250,000 are currently participating in paid search. The question at hand is why so few and is there a way for search providers ...

In fact, the internet collectively — through search engines, local search sites, online yellow pages and other venues — is the top way […] Online marketers have been predicting the death of print ...

Consumers are turning to the Internet to search local listings on branded yellow page sites for businesses, products and services more often, according to a study by the Yellow Pages Association (YPA) ...

Before the Internet, if a person needed to obtain a phone number or address for a person or business, he grabbed the phone book and searched for the information. Back then, "Googling" consisted of ...

When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...

Now that just about every business’ phone number and information is available online, the Yellow Page volumes in our home rarely get touched. Because of where we live in Los Angeles, we get several ...

I was reviewing print yellow pages book usage statistics this week, in preparation for the SMX Local & Mobile conference, and I was struck once again by the large numbers that the Yellow Pages ...