If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you didn’t already know, Amazon is the place for quite literally everything, and I mean everything.

H&M is known for having the trendiest styles at very reasonable prices, but they also have a dorm shop full of decorative and storage must-haves. Wayfair's dorm deals have you covered for your return ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

'It doesn't matter how old you are,' says Glam Xpress make-up artist Sandra Hadi. 'Anyone and everyone can wear it.' For those not up to speed with Japanese teen trends, Kawaii is all about looking ...