Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

One thing I see lacking on most dashboards and key performance indicator (KPI) measurement systems companies produce to track their own performance is an external perspective. Companies become so ...

Ils étaient censés clarifier. Ils sont devenus une distraction. Dans de nombreuses startups, les systèmes de pilotage — OKR trimestriels, KPIs hebdomadaires, North Star Metrics affichées en grand dans ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. KPIs are the key performance indicators of a business. They ...

Rob Nelson is the CEO of Grow, a simple dashboard for accessing business data and visualizing it on a real-time scoreboard. To me, company culture is about fostering a transparent company vision and ...

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention ...

Sanjay M. Patel is founder and chief executive officer of Practice Pro, a leading developer of therapy practice management software that helps clients develop more efficient practices, engage ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

ServiceMax puts FSM into a wider context with new Tableau dashboards in Asset 360 and ServiceMax Core, and brings asset data to the SFS mobile app. ServiceMax yesterday rolled out new features in its ...