Priced as low as $32 — 36% off the original $50 — this set is an affordable way to elevate your autumn wardrobe. Better yet, ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

At this point, TikTok is where you’re getting your jokes, pop culture references and beauty hacks. If you haven’t also been using the app for style inspiration, it’s time. From shoppers sharing their ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

Have you ever heard of the Japanese slang expression “gurokawa?” It’s a combination of the katakana words for grotesque and cute and is used to describe a distinct fashion style or character. Here are ...

It's joined the league of sushi, samurai and kimono: the word kawaii is now part of the global consciousness, with enthusiasts from Seattle to Stockholm embracing Japan's take on cuteness. Although ...