For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...

ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

Both LCD TVs and LED TVs have been on the market for many years. TV-size LCDs gained popularity in the mid-2000s, while LED TVs followed a few years later. The marketing departments for many companies ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is ...

Light-emitting diodes (LEDs) are so ubiquitous that it's easy to forget just how much society relies on these underappreciated technological wonders. Yet, the history of the LED goes back further than ...

The alphabet soup of TV terminology is overwhelming enough, but you might have seen a particularly confusing term pop up lately: mini-LED. LEDs are already tiny, so what exactly could the "mini" here ...

For decades, this was the widely accepted way to feed a baby: Sit them in a high chair, pop open a jar of mushy pureed peas, scoop some onto a tiny spoon, make an “open wide” face, and—whoosh—make it ...

LED TVs are about to get a lot better. As demonstrated by Hisense and to some extent Samsung at CES 2025, a new backlight technology called RGB LED is poised to improve the quality and efficiency of ...

Jimmy Page was a guitarist in the Yardbirds and one of the busiest session musicians in London in the mid-‘60s when he first proposed forming a group of his own with the Who’s rhythm section—and ...