Microsoft's latest television commercials are proving an effective counter-attack against Apple's "Get a Mac" campaign, a customer survey suggests. Microsoft's "Laptop Hunter" campaign denounces Apple ...

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just ...

Apple recently complained to Microsoft about its “Laptop Hunter” ad series where pseudo-everyday consumers go on a shopping quest to buy computers on a limited budget. So what changed in the ad ...

Microsoft's Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That's been the key point in Microsoft's ads, ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Microsoft has ...

I bet you don’t remember that both William Shatner and Isaac Asmiov were pitchmen for PCs. Well, people who had “home computers” back in the 1980s do. Here’s a collection of insanely great (and ...

Kevin Turner, Microsoft's Chief Operating Officer, told partners during his Worldwide Partner Conference keynote not only about the upcoming Microsoft Stores this fall to be placed near Apple stores ...

A funny thing happened at Microsoft’s 2009 Worldwide Partner Conference on Wednesday. In a presentation with various company executives, Microsoft Chief Operating Officer Kevin Turner claimed that ...