Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality.

Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead-generation tool. How would you go about doing that?

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, ...

We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now ...

Generating leads is a challenging but essential part of marketing. It’s the top priority for every company because it can literally make or break your business. Statistics say that companies with ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

If you’re preparing a marketing and sales strategy, you’re likely looking at different ways to engage with potential customers—and that’s where demand and lead generation comes in. Demand generation ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...