The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

In an era where artificial intelligence is fundamentally reshaping how brands understand audiences, the marketing playbook is undergoing a profound shift. At the heart of this evolution lies a move ...

Today's students upload content to an AI and present its analysis as their own thinking. Research reveals why this cognitive ...

The predictions game is a fascinating one, and one that's hard not to play at year's end, whether we're talking about what's to come in the next year or three, or what's just as likely to be gone. In ...

Babita Earle, managing director, international, Zappi In 2025, two trends stood out: economic pressure and practical AI.

Create a Physics World account to get access to all available digital issues of the monthly magazine. Your Physics World ...

Google Research has unveiled Titans, a neural architecture using test-time training to actively memorize data, achieving effective recall at 2 million tokens.

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any ...

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus ...