Why and Why you should buy? It happened not just once but happens with me now and then. I have been working as a business development consultant. A large number of clients approach me. They present to ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services provider Silverpop reports that 53% of ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

It’s an old marketing adage that it’s easier to sell more to someone who has already bought from you than it is to chase new customers for your products. A simple way to keep in contact with your ...

American Student List is offering an e-mail database containing the names of more than two million teenagers and young adults. The New York-based firm, which has long compiled postal lists of students ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...