You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Brands now focus on social causes. This helps them connect with consumers. Cause-Related Marketing is a key strategy. Consumers want socially responsible products. Companies invest more in these ...

Movie marketing campaigns rely on ever-changing social media platforms more than ever. Given the changing landscape and how movies are promoted, now is as good a time as any to look at some of the ...