If you haven’t yet seen it, Medium.com is a super hep blog from the creator of Blogger and Twitter. It features thoughtful and well-written articles on a wide-range of topics including how to improve ...
Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s ...
How did the stupidest people in our industry all find their way into the same job? Email marketing has become a game of cheap, underhanded tactics at best, and criminal at worst: a dangerous ...
IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...
Upon the release of Social Media Marketing for Dummies, the latest edition to the "Dummies" series, Online Media Daily posed a few questions to its author -- Shiv Singh, vice president and global ...
Submitted by Principal Financial Group, Inc. DES MOINES, Iowa--(BUSINESS WIRE)--March 9, 2006--U.S. marketing budgets are projected to increase by 13 percent in 2006 according to a recent ...
Self-driving cars … Siri personal assistant … chess master IBM Watson. These are just a few of the things that come to mind when we think about artificial intelligence (AI). AI is the buzzword that ...
Like all hot new trends in advertising, sometimes it takes a while to catch up and understand what programmatic actually is. To help those hopelessly behind, Adweek has pulled together a "Programmatic ...
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