In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

This founder shares the marketing tips and strategies he used to grow his company 100% year-over-year without a massive ...

Finding the right balance between online and offline marketing campaigns can be challenging, but the effort is undoubtedly worthwhile. Integrating online and offline strategies uses insights to build ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

The start of the year is the perfect time to take stock of your marketing strategy. What’s working, what isn’t, and what’s new? As the founder and CEO of a $100+ million marketing technology firm, I ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

URL shorteners spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic. Here are four top URL shorteners that can help ...

Learn about Affiliate Marketing Strategies for Beginners to Create a Passive Income Online. Affiliate marketing is an excellent way to earn money from your website content. If you happen to have a ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...