Embarking on your journey as a marketing major in your first semester can be exciting and overwhelming. The world of marketing is dynamic and ever-evolving, and your initial steps can set the tone for ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

As we look ahead to 2023, the marketing landscape is sure to be shaped by a number of major trends and developments. From the ongoing economic downturn to shifting consumer preferences and privacy ...

Check out the major key differences between MBA Marketing and MBA Finance. Compare career options, skills, and job roles to ...

A major in marketing aligns well with a master's degree in student affairs because both fields emphasize communication, relationship-building, strategic planning, and understanding audiences. Here's ...

For Christian Rosario ’24, being a Charger has meant enjoying all that the local area has to offer while enabling him to connect with a vibrant and supportive University community of individuals from ...

For the first time, the Jerome D. Williams 2022 Marketing Summit was a hybrid event with two in-person locations and online presenters and participants. Seventy-five people registered to attend the ...

The marketing team plays an instrumental role in the rollout of new majors and programs. They offer valuable insight, have knowledge of the industry’s best practices, and have conducted benchmarking ...