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Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. This course is designed to ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

This is an interdisciplinary programme designed to prepare you for leadership in the design, implementation, and evaluation of AI technologies in complex and evolving business environments. This ...

The module firstly considers how messages are processed and understood by the target audience and then evaluates the stages of the planning process required by organisations to develop a strategy that ...

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Marketing management now stands at the confluence of tradition and innovation, integrating theoretical insights with practical applications to steer organisations in a dynamic, global marketplace. At ...

At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables. Indeed, some estimates suggest that approximately 40% of fruits ...