L'essentielLe community management moderne repose sur quatre piliers : définir des objectifs clairs pour orienter la ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Gartner unveiled a pretty alarming statistic about marketing technology (martech) in its Gartner Marketing Technology Survey 2019: Marketers only use 58% of their marketing stack’s full capabilities ...

In the early, primitive days of marketing professional services, there weren’t enough people doing marketing for law, accounting and consulting firms to think much about marketing department ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel ...

Private businesses come in all shapes and sizes. Still, none are either too big or too small to avoid the economic impacts of the ongoing public health emergency caused by the spread of the COVID-19 ...

Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best ...