In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Volker Wiewer, VP international, marketing applications for Teradata, outlines how individualised customer insight can transform a travel company’s ability to create campaigns in record time. The ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

LYNNWOOD, WA / ACCESSWIRE / March 14, 2023 / Pacific Coastal Solutions™ has started off the year with a big goal in mind…Changing the ecommerce space for individuals over established conglomerate ...

We were unable to process your request. Please try again later. If you continue to have this issue please contact [email protected]. Is this a trick question? Maybe it’s a bit of both.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the company’s ...