How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

Opening a gift shop gives you a way to enchant customers with the unique items you offer. But there's more to owning a gift boutique than just finding and putting beautiful products on display. That's ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of your company’s expertise and experience. It can ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...