The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

If our job teaches us anything it’s that as marketers we don’t know what we are going to face next. But, if we commit to have a long-term vision, act with guts, when all around us retreat to the short ...

Tamar Toledano, a San Francisco–based marketing strategist and consultant, believes that the rise of the creator economy is forcing companies to rethink what a brand truly represents. With over a ...

Discover what the marketing industry is all about before starting your career. Learn about key roles, skills, trends, and ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has shared new insights on Facebook marketing strategies for 2025, ...

Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions.

SmartFinds Marketing and Our Sales Coach bring CEOs together for a powerful discussion on data-driven growth and sales alignment.

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...