LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new product marketing strategy engagement on the medical ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting ...

Monster Beverage Corporation’s MNST growing emphasis on zero-sugar formulations has become one of the brand’s most defining ...

Founded in 2015 by chemist and CEO Kristina Cimo and her husband, Michael, the company has evolved from a kitchen experiment ...

As chief strategy officer and senior vice president of ambulatory services at UCI Health, Tatyana Popkova leads strategy formulation, network growth and marketing for one of California’s largest ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

From startups to large corporations, marketing plays an essential role in driving companies' growth and expansion. This means that the pressure is on for marketing leaders to curate the best ...

Today is the official end of the 2023 marketing year. Therefore, it is a good time to review past performance and consider any changes I want to make going forward. As I have stated previously, my ...