The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...

As chief strategy officer and senior vice president of ambulatory services at UCI Health, Tatyana Popkova leads strategy formulation, network growth and marketing for one of California’s largest ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...